Imarike yehlabathi yezithako zevumba lendalo ngo-2022 ixabisa i-17.1 yeebhiliyoni zeedola. Izithako zevumba lendalo ziya kukhuthaza kakhulu ukuguqulwa kweziqholo, iisepha kunye nezithambiso.
Izithako zevumba lendalo Isishwankathelo seMarike:Incasa yendalo kukusetyenziswa kwemathiriyeli yendalo kunye nendalo ekrwada evela kwimo engqongileyo eyenziwe ngeencasa. Umzimba unokufunxa iimolekyuli ezinevumba elimnandi kwezi ncasa zendalo ngevumba okanye ulusu. Ngenxa yolwazi olukhulayo lokusetyenziswa kwencasa yendalo kunye neyokwenziwa kunye netyhefu ephantsi yale ngxubevange yokwenziwa, ezi ncasa zendalo zifunwa kakhulu phakathi kwabathengi. Ii-oyile ezibalulekileyo kunye nezicatshulwa zezona ziqholiweyo zendalo ze-substrates kunye neziqholo. Iincasa ezininzi zendalo zinqabile kwaye ke ngoko zixabiseke ngakumbi kunezokwenziwa.
Uguqulo lweMarike:Izithako zevumba lendalo zivela kwimithombo yendalo efana neziqhamo, iintyatyambo, imifuno kunye neziqholo, kwaye zisetyenziswa kakhulu kwiimveliso ezifana neoyile yeenwele, ioyile efunekayo, iziqholo, iziqholo, iisepha kunye nezokucoca. Njengoko abantu besabela kwiikhemikhali zokwenziwa ezifana ne-butylated hydroxyanisole, Imiphumo emibi ye-BHA, i-acetaldehyde, i-benzophenone, i-benzyl salicylate ye-butylated kunye ne-BHT, phakathi kwabanye, iya iqondwa ngakumbi, kwaye imfuno ye-flavour yendalo iyanda. Ezi zinto ziqhuba imfuno yemveliso enjalo. Iincasa zendalo nazo zidibene neempawu ezahlukeneyo zonyango. Iintyatyambo ezifana ne-jasmine, i-rose, i-lavender, i-moonflower, i-chamomile, i-rosemary kunye ne-lily, esetyenziswa ngokuqhelekileyo kwioli efunekayo, idibene neempawu ezahlukeneyo zonyango ezifana ne-anti-inflammatory, anti-corrosion, iimeko zesikhumba kunye nokulala. Ezi zinto ziqhuba imfuno yezithako zencasa yendalo. Ukusebenzisa i-spice yendalo njengesiqholo kunokuphelisa umngcipheko wokugula ngokuphefumla ngenxa yokuba ayinayo i-toxic.Iziqhumiso zendalo ezisetyenziswa kwi-detergents nazo zinceda ukunciphisa ukucaphuka kwesikhumba. Ezi zezona zizathu zokwanda kwemfuno yendalo kunencasa eyenziweyo. Imfuno yeziqholo zendalo iyanda, ngakumbi ngenxa yokuba iziqholo zendalo ziphezulu kuneziqhumiso ezenziwe ngokumalunga neenzuzo zempilo kunye nevumba elihlala ixesha elide. Kukwakho nemfuno emandla kunye nokwamkelwa okunempilo ngaphakathi koluhlu lweziqholo eziphezulu ezinqabileyo ezinqabileyo zendalo eziphuma kwizithako zendalo ezifana neloam kunye nemusk. Ezi zibonelelo ziqhuba imfuno yemarike kunye nokukhula.
Imfuno ekhulayo ye-eco-friendly, indalo, iziqholo ze-bespoke kunye nokunyuka komgangatho wokuphila zezinye zezinto eziphambili, kwaye ukuphuculwa kwenkangeleko ngokusetyenziswa kweemveliso zobuhle kulindeleke ukuba kuqhube ukukhula kwemarike. Iimpawu ze-perfume eziphezulu ezisebenzisa iziqholo zendalo kufuneka zibe nemveliso yazo eqinisekisiwe ngamaqumrhu afanelekileyo ukuqinisekisa ubunyani bezithako zendalo ezisetyenzisiweyo. Oku kuvumela abathengi ukuba bathembe iibrendi zeprimiyamu kwaye banyuse ukwamkelwa kweencasa zendalo.Ezi zinto ziye zaqhuba ukwanda kwemfuno yemveliso. Ukuveliswa kwemveliso, ukwanda kwentengiso yemveliso kumaqonga osasazo eendaba ezentlalo kunye nokwanda kwemfuno yezinto ezihlaziya umoya ezifana nezitshizi, iziqhumiso zegumbi kunye nezihlazisi zomoya zemoto. Oorhulumente bakhuthaza amalinge okuphuhlisa iimveliso ezikhuselekileyo kokusingqongileyo, kwaye ezi zinto ziqhuba ukukhula kwemarike yencasa yendalo ekrwada. Iziqholo ezenziwe ngomgunyathi kunye neziqholo ezenziweyo kulula kwaye zitshiphu ukuvelisa, ngelixa iziqholo zendalo zingekho. Ukunyuka kweendleko zemveliso kunye neekhemikhali kwiziqholo kunokubangela iziphumo ebezingalindelekanga ezifana neengxaki zolusu kunye nokungaguquguquki. Ezi zinto zinciphisa ukukhula kwemarike.
Uhlalutyo lwezahlulo zentengiso yezithako zevumba lendalo: Ngokubhekiselele kwiimveliso, isabelo semarike yeentyatyambo zeemveliso zemathiriyeli ngo-2022 yi-35.7%. Ukuthandwa okukhulayo kwezithako ezisekelwe kwi-floricular kwiimveliso ezifana neziqholo, i-deodorants, iisepha, njl. kwaye ezi mveliso zithandwa kakhulu ngabasetyhini ziqhuba ukukhula kweli candelo. Icandelo lemveliso yevumba lenkuni kulindeleke ukuba likhule kwi-CAGR ye-5% ngexesha loqikelelo. Ezi ikakhulu ziquka i-sinamoni, imisedare kunye ne-sandalwood, ezisetyenziswa kwiziqholo ezahlukeneyo. Iqhutywa zizinto ezinje ngamakhandlela esandalwood, iisepha, kunye nomdla okhulayo kumavumba amnandi, ukukhula kweli candelo kulindeleke ukuba kuqhubeke kude kube sekupheleni kwexesha lokuqikelela.
Ngokusekwe kuhlalutyo lwesicelo, icandelo lokhathalelo lwasekhaya libalelwa kwi-56.7% yesabelo semarike ngo-2022. Kukho imfuno ekhulayo yeemveliso ezinjengesepha, ioyile yeenwele, iikhrimu zesikhumba, izinto ezihlaziya umoya, amakhandlela anevumba elimnandi, izinto zokucoca kunye neziqholo zemoto. Ezi zinto ziya kuqhuba ukukhula kwemfuno kweli candelo ngexesha loqikelelo. Icandelo lezinto zokuthambisa kunye noNonophelo lomntu kulindeleke ukuba likhule kwi-CAGR ye-6.15% ngexesha lokuqikelela. Izicelo ezininzi ezikolweni, iZithuba zeofisi, kunye neendawo ezininzi zorhwebo kunye namacandelo oshishino, kunye nemfuno ekhulayo yeemveliso zokucoca eziyimfuneko kwicandelo lezempilo, ziya kuqhuba ukukhula kwemfuno. Ngenxa yezinto ezinjengokonyuka kokusetyenziswa kokhathalelo lomntu kunye nezithambiso kuqoqosho olusakhulayo, kunye nokwanda kolwazi lokuzikhathalela, eli candelo kulindeleke ukuba likhule ngexesha loqikelelo.
Ukuqonda kwingingqi:Ngo-2022, ummandla waseYurophu ubalelwa kwi-43% yesabelo semarike. Ngenxa yemfuno emandla kunye nokukhethwa kwabathengi okucacileyo kulo mmandla, imozulu ebalaseleyo kulo mmandla, ukukhula kwezithako zendalo ezikumgangatho ophezulu kunye nokuqhubela phambili kwetekhnoloji kwenze abavelisi bavelisa umgangatho ophezulu, incasa zendalo ezithembekileyo kwihlabathi liphela kunye nemfuno yentengiso esempilweni. Lo mmandla ulikhaya lelona shishini likhulu lezithambiso ehlabathini. Izinto ezinjengokonyusa ulwazi lobuhle phakathi kwabemi, ukunyuka kwabakhenkethi, kunye nokunyuka kwengeniso elahlayo kuqhuba ukukhula kwemarike. Imakethi kuMntla Merika kulindeleke ukuba ikhule nge-CAGR ye-7% ngexesha loqikelelo. Ukusetyenziswa okukhulayo kwezithako zencasa yendalo kwiimveliso ezinjengesepha, izinto zokucoca, izinto zokuthambisa, kunye neemveliso zokhathalelo lomntu yeyona nto iqhuba ukukhula kwemarike. iimveliso zokhathalelo lomntu. Ukuxhaphaka okukhulayo kwezifo zolusu kulo mmandla kulindeleke ukuba kunyuse ukwamkelwa kwezithako zevumba lendalo kwizinto zokuthambisa kunye neemveliso zokhathalelo lomntu. I-Asia Pacific kulindeleke ukuba ikhule kwi-CAGR ye-5% ngexesha lokuqikelela. Izinto ezinjengokukhula kwengeniso kunye nokwanda kolwazi lweempawu zeprimiyamu yevumba phakathi kwabathengi kulo mmandla kulindeleke ukuba ziqhube ukukhula kwemarike kulo mmandla.
Ingxelo ijolise ekuboneleleni ngohlalutyo olubanzi lwemarike yezithako zencasa yendalo kwabo bachaphazelekayo kushishino. Ingxelo ihlalutya idatha entsonkothileyo ngolwimi olucacileyo kwaye ibonelela ngemo yangaphambili kunye neyangoku yoshishino kunye nobungakanani bemarike obuqikelelweyo kunye neendlela. Ingxelo ibandakanya yonke imiba yeshishini kunye nesifundo esizinikeleyo sabadlali abaphambili kubandakanya iinkokeli zentengiso, abalandeli kunye nabangenayo abatsha. Ingxelo ibonisa iPorter, uhlalutyo lwe-PESTEL kunye nempembelelo enokubakho yezinto ezincinci zoqoqosho kwimarike. Ingxelo ihlalutya imiba yangaphandle neyangaphakathi enokuthi ibe nefuthe elihle okanye elibi kumashishini, nto leyo eya kubonelela abenzi bezigqibo ngekamva elicacileyo loshishino. Ingxelo ikwanceda ukuqonda amandla kunye nolwakhiwo lwentengiso yezithako zencasa yendalo ngokuhlalutya amacandelo entengiso, kunye noqikelelo lobungakanani bentengiso yezithako zencasa yendalo. Ingxelo ibonisa ngokucacileyo uhlalutyo lokukhuphisana kwabadlali abaphambili ngemveliso, ixabiso, imeko yezemali, umxube wemveliso, izicwangciso zokukhula kunye nobukho bengingqi kwimarike yezithako ze-flavour yendalo, okwenza kube sisikhokelo kubatyalo-mali.
Umda wemarike wencasa yendalo ekrwada:
IMarike yeMathiriyeli yeNcasa yeNdalo, ngokwengingqi:
UMntla Melika (eMelika, eCanada naseMexico)
IYurophu (i-UK, iFransi, iJamani, i-Itali, iSpeyin, iSweden, i-Austria kunye namanye amazwe aseYurophu) i-Asia Pacific (i-China, iKorea, iJapan, i-Indiya, i-Australia, i-Indonesia, iMalaysia, i-Vietnam, i-Bangladesh, i-Pakistan kunye nezinye i-Asia Pacific) I-Afrika (uMzantsi Afrika, iBhunga leNtsebenziswano kwiGulf, iYiphutha, iNigeria kunye namanye amazwe akuMbindi Mpuma nakwiKhaya laseAfrika)
UMzantsi Melika (eBrazil, eArgentina, kuMzantsi Merika wonke)
Ixesha lokuposa: Jan-02-2025