Imakethi yehlabathi yezithako zevumba lendalo ngo-2022 ixabisa i-$17.1 yeebhiliyoni. Izithako zevumba lendalo ziya kukhuthaza kakhulu utshintsho lweziqholo, isepha kunye nezinto zokuthambisa.
Isishwankathelo seMarike yezithako zevumba lendalo:Incasa yendalo kukusetyenziswa kwezinto zemvelo nezendalo ezivela kwindawo ezingqongileyo ezenziwe ngeencasa. Umzimba unokufunxa iimolekyuli ezinuka kamnandi kwezi ncasa zendalo ngevumba okanye ngesikhumba. Ngenxa yokwanda kolwazi lokusetyenziswa kweencasa zendalo nezenziweyo kunye nobutyhefu obuphantsi bezi zinto zenziweyo, ezi ncasa zendalo zifunwa kakhulu ngabathengi. Iioyile ezibalulekileyo kunye neziqwenga zezona mthombo uphambili wevumba lendalo lezinto ezisetyenziswa kwi-substrates kunye neencasa. Iincasa ezininzi zendalo azifumaneki lula kwaye ke ngoko zixabiseke ngaphezu kweencasa ezenziweyo.
Iinguqu zeMarike:Izithako zevumba lendalo zivela kwizixhobo zendalo ezifana neziqhamo, iintyatyambo, imifuno kunye neziqholo, kwaye zisetyenziswa kakhulu kwiimveliso ezifana neeoyile zeenwele, iioyile ezibalulekileyo, iziqholo, ii-deodorants, isepha kunye nezicoci. Njengoko abantu besabela kwiikhemikhali zokwenziwa ezifana ne-butylated hydroxyanisole, Iziphumo ezimbi ze-BHA, i-acetaldehyde, i-benzophenone, i-butylated benzyl salicylate kunye ne-BHT, phakathi kwezinye, ziya ziqondwa ngakumbi, kwaye imfuno yeencasa zendalo iyanda. Ezi zinto ziqhuba imfuno yeemveliso ezinjalo. Iincasa zendalo zikwanxulunyaniswa neempawu ezahlukeneyo zonyango. Iintyatyambo ezifana ne-jasmine, i-rose, i-lavender, i-moonflower, i-chamomile, i-rosemary kunye ne-lily, ezisetyenziswa rhoqo kwiioyile ezibalulekileyo, zinxulunyaniswa neempawu ezahlukeneyo zonyango ezifana nokulwa nokuvuvukala, ukubola, iimeko zolusu kunye nokungalali. Ezi zinto ziqhuba imfuno yezithako zencasa zendalo. Ukusebenzisa isiqholo sendalo njengesiqholo kunokususa umngcipheko wesifo sokuphefumla kuba asiyotyhefu. Iincasa zendalo ezisetyenziswa kwiisepha zikwanceda ukunciphisa ukurhawuzelelwa lusu. Ezi zezona zizathu ziphambili zokwanda kwemfuno yeencasa zendalo kunezo zokwenziwa. Imfuno yeziqholo zendalo iyanda, ikakhulu kuba iziqholo zendalo zingcono kuneziqholo ezenziweyo ngokweenzuzo zempilo kunye nevumba elihlala ixesha elide. Kukwakho nemfuno enamandla kunye nokwamkelwa okunempilo kuluhlu lweziqholo zezona ziqholo zinqabileyo zendalo ezivela kwizithako zendalo ezifana ne-loam kunye ne-musk. Ezi nzuzo ziqhuba imfuno kunye nokukhula kwemarike.
Imfuno ekhulayo yeziqholo ezinobuhlobo nokusingqongileyo, zendalo, ezenziwe ngokwezifiso kunye nokunyuka kwemigangatho yokuphila zezinye zezinto eziphambili, kwaye ukuphucula inkangeleko ngokusebenzisa iimveliso zobuhle kulindeleke ukuba kuqhubele phambili ukukhula kwemarike. Iimpawu zeziqholo eziphezulu ezisebenzisa iziqholo zendalo kufuneka zibe neemveliso zazo eziqinisekisiweyo ziinkampani ezifanelekileyo ukuqinisekisa ubunyani bezithako zendalo ezisetyenzisiweyo. Oku kuvumela abathengi ukuba bathembe iimpawu zeprimiyamu kwaye bonyuse ukwamkelwa kweencasa zendalo. Ezi zinto zibangele ukwanda kwemfuno yemveliso. Ukuveliswa kwemveliso, ukwanda kwentengiso yemveliso kumaqonga ahlukeneyo eendaba zoluntu kunye nokwanda kwemfuno yeziqholo zomoya ezifana nezitshizi, iziqholo zamagumbi kunye neziqholo zomoya wemoto. Oorhulumente bakhuthaza amanyathelo okuphuhlisa iimveliso ezikhuselekileyo kokusingqongileyo, kwaye ezi zinto ziqhuba ukukhula kwemarike yezinto eziluhlaza zencasa yendalo. Iziqholo zokwenziwa kunye neziqholo zokwenziwa kulula kwaye kungabizi kakhulu ukuzivelisa, ngelixa iziqholo zendalo zingenjalo. Ukunyuka kweendleko zemveliso kunye neekhemikhali kwiziqholo kunokubangela iziphumo ebezingalindelekanga ezifana neengxaki zesikhumba kunye neempendulo ze-allergy. Ezi zinto zithintela ukukhula kwemarike.
Uhlalutyo lokwahlulwahlulwa kwemarike kwezithako zevumba lendalo: Ngokuphathelele iimveliso, isabelo semarike seemveliso zezityalo eziluhlaza ngo-2022 yi-35.7%. Ukuthandwa okukhulayo kwezithako ezisekelwe kwiintyatyambo kwiimveliso ezifana neziqholo, ii-deodorants, isepha, njl. kwaye ezi mveliso zithandwa kakhulu ngabasetyhini kukhokelela ekukhuleni kweli candelo. Icandelo lemveliso yezinto eziluhlaza ezivumba iinkuni kulindeleke ukuba likhule kwi-CAGR ye-5% ngexesha lexesha eliqikelelweyo. Ezi ziquka ikakhulu isinamoni, imisedare kunye ne-sandalwood, ezisetyenziswa kwiivumba ezahlukeneyo. Ziqhutywa zizinto ezifana namakhandlela e-sandalwood, iisepha, kunye nomdla okhulayo kwiivumba eziqinileyo, ukukhula kweli candelo kulindeleke ukuba kuqhubeke kude kube sekupheleni kwexesha eliqikelelweyo.
Ngokusekelwe kuhlalutyo lwesicelo, icandelo lokhathalelo lwasekhaya libalelwa kwi-56.7% yesabelo semarike ngo-2022. Kukho imfuno ekhulayo yeemveliso ezifana neesepha, iioyile zeenwele, iikhrimu zolusu, izihluzi zomoya, amakhandlela anevumba elimnandi, izicoci kunye neziqholo zeemoto. Ezi zinto ziya kuqhuba ukukhula kwemfuno kweli candelo ngexesha lexesha ...
Ingqiqo yengingqi:Ngowama-2022, ummandla waseYurophu wawune-43% yesabelo semarike. Ngenxa yemfuno enamandla kunye nokukhetha okucacileyo kwabathengi kulo mmandla, imozulu ebalaseleyo kulo mmandla, ukukhula kwezithako zendalo ezikumgangatho ophezulu kunye nophuhliso lwetekhnoloji kuye kwenza abavelisi bakwazi ukuvelisa iincasa zendalo ezikumgangatho ophezulu nezithembekileyo kwihlabathi liphela ngemfuno yemarike enempilo. Lo mmandla ulikhaya lelinye lamashishini amakhulu ezithako zezitha ... Izinto ezinje ngokukhula kwengeniso kunye nokwanda kolwazi malunga neebhrendi zeziqholo zeprimiyamu phakathi kwabathengi kulo mmandla kulindeleke ukuba ziqhubele phambili ukukhula kwemarike kulo mmandla.
Ingxelo ijolise ekuboneleleni ngohlalutyo olupheleleyo lwemarike yezithako zencasa yendalo kubantu abachaphazelekayo kushishino. Ingxelo ihlalutya idatha enzima ngolwimi olucacileyo kwaye ibonelela ngemeko yangaphambili neyangoku yoshishino kunye nobungakanani bemarike obuqikelelweyo kunye neendlela. Ingxelo igubungela zonke iinkalo zoshishino ngophando oluzinikeleyo lwabadlali abaphambili kuquka iinkokheli zemarike, abalandeli kunye nabaqalayo ukungena. Ingxelo iveza uhlalutyo lwePorter, iPESTEL kunye nempembelelo enokubakho yezinto ezincinci zoqoqosho kwimarike. Ingxelo ihlalutya izinto zangaphandle nezangaphakathi ezinokuba nempembelelo entle okanye embi kumashishini, eziya kubonelela abenzi bezigqibo ngekamva elicacileyo loshishino. Ingxelo ikwanceda ukuqonda amandla kunye nolwakhiwo lwemarike yezithako zencasa yendalo ngokuhlalutya amacandelo emarike, kwaye iqikelela ubungakanani bemarike yezithako zencasa yendalo. Ingxelo iveza ngokucacileyo uhlalutyo lokhuphiswano lwabadlali abaphambili ngemveliso, ixabiso, imeko yezemali, umxube wemveliso, amaqhinga okukhula kunye nokuba khona kwengingqi kwimarike yezithako zencasa yendalo, okwenza kube sisikhokelo kubatyali-mali.
Ububanzi bemarike yezinto eziluhlaza ezinencasa yendalo:
Imarike yeZinto eziLuhlaza zeNcasa yeNdalo, ngokwengingqi:
UMntla Melika (e-USA, eKhanada naseMexico)
IYurophu (e-UK, eFransi, eJamani, e-Itali, eSpain, eSweden, e-Austria nakwamanye amazwe aseYurophu) e-Asia Pacific (eTshayina, eKorea, eJapan, eIndiya, eOstreliya, eIndonesia, eMalaysia, eVietnam, eBangladesh, ePakistan nakwamanye amazwe ase-Asia Pacific) eMbindi Mpuma naseAfrika (eMzantsi Afrika, kwiBhunga leNtsebenziswano yeGulf, eJiphutha, eNigeria nakwamanye amazwe aseMbindi Mpuma naseAfrika Ikhaya)
UMzantsi Melika (iBrazil, iArgentina, namanye amazwe aseMzantsi Melika)
Ixesha leposi: Jan-02-2025